Vastel Credence Limited is a real estate, construction, and interior design company operating across multiple service verticals. The project involved building a visual identity system and supporting marketing materials to position the brand as a versatile player in the real estate space.
DURATION | ROLE
I led the development of the brand’s visual identity, starting with the logo design and extending into promotional and campaign materials for launch.
Beyond design execution, I contributed to content structuring and narrative development, working from existing brand documentation to refine how the company communicates its services visually and verbally.
I also collaborated directly with the founder, which resulted in ongoing referrals and additional creative engagements.
The work improved brand visibility across promotional channels and established a more cohesive visual presence for launch and early-stage marketing.
- Brand identity development
- Campaign and launch creatives
- Marketing collateral system
- Visual consistency across platforms
- Real estate buyers and sellers
- Property investors
- Homeowners seeking construction and interior services
KNOT Finance is a decentralized exchange platform enabling users to swap and trade cryptocurrency while earning transaction-based rewards in $KNOT tokens. The project required strong communication design to simplify a complex Web3 product for mainstream users.
DURATION | ROLE
I contributed to the brand’s early-stage visual identity, including logo development and ongoing promotional design direction after onboarding.
Working alongside the content and leadership team, I created communication-driven design assets focused on making blockchain concepts more accessible and engaging for a wider audience.
My design contributions supported audience growth, contributing to the platform reaching 30,000+ followers on Twitter (@knotfinance) through consistent visual communication and campaign content.
- Brand identity development
- Social media campaign design
- Educational content visuals
- Web3 communication simplification
- Crypto investors
- Blockchain users
- Web3 enthusiasts
Nzvedaz Big Five Project is an NFT platform focused on introducing African artists to digital ownership and expanding African art visibility in the global NFT ecosystem.
DURATION | ROLE
I worked as a visual communication designer responsible for creating consistent educational and promotional content across platforms.
My role extended into research-driven ideation, where I analyzed similar Web3 projects and contributed strategic content ideas that were largely adopted and implemented by the team.
Helped shape a more structured and engaging content direction for the platform, improving clarity and consistency in how the project communicated its mission to its audience.
- Educational content design
- Social media storytelling
- Visual campaign development
- Research-informed creative direction
- NFT collectors
- Digital artists
- Blockchain enthusiasts
- Creative communities across Africa